Please read chapter 8 & chapter 9 (hard copy handed out in class) and share FIVE KEY OBSERVATIONS (concepts, personal stories, research) you learned about the PR industry in EACH chapter, and one question you have after finishing EACH chapter of the reading. (Be sure your questions begin with these three words on your blog post - "My question is...")
1. The PR industry systematically lies to the rest of society. They fabricate lies, tailoring it to what works best for the public opinion of the company, not for the benefit of society.
2. Several of the most talented journalists work for the enemy because it pays more. Rather than elucidating the truth, these wordsmiths amplify lies.
3. The environment is simply "a minor complexity to be worked through." It has no meaning to these people other than that it threatens their product.
4. The memes that PR companies put out truly work. People respond by saying, "oh, toxic sludge is not that bad, the biomass can be used for fertilizers" Simply changing the name of something relieves the "bad" connotations and therefore makes it more publicly acceptable.
5. Human and environmental health are often compromised for profit.
My question is a similar question that I continually struggle with. "Why do people, real people with real hearts and families and people they care about, sign on to work for something that perpetuates such evil? How can they sleep at night?
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