TSIGFY Chapter 9

The PR toolkit is large and diverse. No longer do PRs simply advertise, they utilize several other subversive, under-the-radar tactics. Monsanto published a fear mongering fiction novel about the terrifying life beyond pesticides. Companies fight environmental crisis management with "emotional appeals, scientific misinformation, front groups, extensive mailings to the media and opinion leaders, and the recruitment of doctors and scientists as 'objective' third-party defenders of agrochemicals." (124) They threaten, steal, buy off, lie, and its all just fine (as long as its boosting the economy.) They have even created Community Advisory Panels or CAPs. This technique camouflages company-paid representatives as community members. Perhaps the greatest endorsement a community could get.

PR campaigns shift blame onto individuals rather than systems or society as a whole. There is no talk about systemic issues because it threatens the GDP.

A name change can work wonders in public perception.

This is how evil these people are: "Here is our enemy--the Sierra Club, the Nature Conservancy, the Humane Society." Wow... I am speechless

Green products are becoming trademarked by large corporations. Big green groups soak up environmental money from Green philanthropists and small donors alike, while people voicing for real change get left behind. It is sad that we succumb to these corporate plots to greenwash us. It does give me hope though, that with a little more steam, change can really occur once you get the word out to people. It is just difficult to get the word out.

My question for this chapter would be: When did it become okay to be so goddamn corrupt? How can this fly? It's dismantling our country and these people are laughing their way to the bank. FUCK!